30 Seconds TV Spot on CNN International

A new Trailer for Berlin’s image campaign “be Berlin” will be aired on CNN International in 148 countries worldwide. The 30 seconds clip shows a few of Berlin’s landmarks, people and shall show Berlin’s transformation to a unique and dynamic metropolis, 20 years after the fall of the Wall. Continue reading

Festival of Lights 2009, Berlin in a different Light

The fifth Festival of Lights has ended, during the last two weeks, you were able to see Berlin in a different light.

Since 2005, every year in October, Berlin turns into a sparkling metropolis,

about 5000 LED-lamps, 750 LED-spotlights and 900 Fluorescent lamps, were used this time to illuminate 59 world-famous historical landmarks and spots in Berlin,

for the biggest festival in the history of the Festival of Lights.

Continue reading

LOLWUT Meme used for Berlin’s Green Week Advert


These days, you can see a lot of advertisements which were inspired by popular things from the internet. In this case, the Messe Berlin used a famous pear called LOLWUT which is a combination of lol and wut, a corruption of what, popularised on the Internet by a picture called The Biting Pear of Salamanca, modified to include the phrase and posted to various message boards, used to express a combination of confusion, amusement and/or disbelief, usually in response to something bizarre or outrageous…
…to announce the upcoming Internationale Grüne Woche, or International Green Week short IGW.

The Grüne Woche is a one-of-a-kind international exhibition for the food, agricultural, and horticultural industries. Producers from all over the world use the IGW to test-market food and luxury items and establish a brand image. It will take place for the 75th time in early 2010.

Continue reading

The Currywurst Museum Berlin

Berlin got a new museum, a museum about a sausage, one of the most famous of Germany’s sausages, the Currywurst.

A journey through time, from the invention by Herta Heuwer in 1949 to the opening of the Deutsches Currywurst Museum in 2009, the museum concept pursues the idea of an interactive experience centre staging multiple facets and featuring many stations where knowledge is communicated in a playful manner.

The museum is located near the Friedrichstraße and the Checkpoint Charlie.

Update: Deutsches Currywurst Museum Berlin is permanently closed since December 21st 2018.

Continue reading

A Giant’s Tale, The Fairy Tale Ends – Day 3

After the Big Giant and the Little Giantess woke up this morning in the Pariser Platz and passed the Brandenburg Gate in front of an enthusiastic crowd of onlookers, they are now strolling along the Straße des 17. Juni, happily reunited.

To send its giants off on their travels, Royal de Luxe needs skill, flair and organization. Otherwise the two giants, 15 meters and 7.5 meters tall respectively, would not move. Both marionettes are supported by vehicles which enable their massive bodies to walk through the streets. The giants move in an unbelievably lifelike way, as if by magic, but it takes 30 “Lilliputians” (actors) just to bring the 2.5-ton Big Giant to life. Though lighter than her uncle, the Little Giantess also weighs in at no less than 800 kg. The bodies of both giants are works of art, made of steel, lime wood and poplar wood.

Just to give an idea of their dimensions: the Big Giant has a European shoe size of 237, and the Little Giantess’s wig was made out of 50 horses’ tails. It takes an enormous effort to make these marionettes look human – a work of art far beyond the grounds of technical feasibility alone.

Now, after 3 Days of hard work, the Giants and their court are finally back in France, they left Berlin by water on their big boat.

Continue reading

A Giant’s Tale, The Reunion – Day 2

Today on Reunification Day in Berlin, the Deep Sea Diver appeared out of the Humboldtbecken near the Hauptbahnhof.

Surrounded by enthusiastic spectators, this deep sea diver dripping with water has set off across the Moltke Bridge and through the government quarter in search of his niece.

Uncle and niece are searching each other, walking though the western and eastern part of Berlin. They got separated many years ago and maybe, they will find each other today.

Continue reading

A Giant’s Tale, Riesen in Berlin – Day 1

A giant’s tale, narrated by Royal de Luxe,

during the next 3 days, the City of Berlin will be the stage for a “giant” open-air theatre spectacle.

“She’s here at last! Sleepy and confused, the Little Giantess opened her eyes this morning alongside her ocean-going boat in front of the Rotes Rathaus to see many sets of eyes staring at her.”

The fairy tale for Berlin begins, the story about losing and finding relatives was only written for Berlin by Jean Luc Courcoult, related to the 20th anniversary of the Fall of the Berlin Wall. Today the Little Giantess will investigate the surrounding area of the Rotes Rathaus, from the Bebelplatz as far as the Gendarmenmarkt and the Lustgarten with wide-eyed curiosity.

Continue reading